Learn how to grow a business through YouTube at webinar

Bryan Caplan teaching a participate during a past seminar. Photo taken prior to current COVID-19 guidance. Photo submitted by SBDC.

Business owners and entrepreneurs are invited to learn how to create a YouTube channel to promote products and services and drive engagement with customers at a virtual seminar this October. Participants will learn about different video formats, making creative content and measuring the results. 

The webinar will be held noon-1:15 p.m. Tuesday, Oct. 27. The workshop is free, but registration is required online at bit.ly/YouTubeSBDC. The webinar is hosted by Missouri University of Science and Technology’s Small Business Development Center (SBDC) and Grow with Google.

“Bryan Caplan, a national speaker for Grow with Google, will cover best practices for creating compelling video content and using YouTube to grow your business,” says Karen Leatherman, business development specialist at Missouri S&T’s SBDC. “Caplan is an award-winning CEO of Bryan Caplan Marketing and host of the Bigger Better Biz channel on YouTube.”

Missouri S&T’s SBDC provides business counseling and assistance to aspiring entrepreneurs and small businesses in the areas of management, new business creation, business acquisition, business sales, marketing, financial analysis, human resources, operations management, succession planning and technology commercialization. Most services are provided at no cost.

SBDC is a University of Missouri Extension partner and part of the Missouri SBDC statewide network, which is funded in part through a cooperative agreement with the U.S. Small Business Administration. For more information about workshops, resources and programs offered by Missouri S&T’s SBDC, visit ecodevo.mst.edu.

For more information, contact Leatherman at leathermank@mst.edu or 573-341-4551.