Best Email Subject Lines to Boost Open Rate

Cold emailing has been the surface of getting leads since the age of the internet, and it will remain to be so. One of the main things that keep a business thriving based on cold emailing is open rates. Well, open rates are the key to email marketing.

What if someone ignores your offer email because of a poorly written subject line or something that doesn’t entertain them enough to open your email? That’s why you need cool, bold, and related email titles that get opened by your prospect.

In this article, I’ll guide you through the best practices and strategies to craft irresistible subject lines that boost your open rates and the best email template builder to amplify your email marketing effectiveness.

Understanding Email Open Rates

What Are Email Open Rates?

It’s the number of prospects or your future leads who are interested, and they will open your email. This metric serves as a crucial indicator of the effectiveness of your subject line and the overall appeal of your email campaign.

Industry Insights

Every business on the Internet is sending emails to their customers with newer deals and packages which is flooding prospects’ inboxes. Sometimes, they get annoyed. That’s why the average email open rate across various sectors ranges from 15% to 25%. However, if you write emails with the highest open rate subject lines, you can achieve open rates of 30% or higher.

Elements of a Successful Email Subject Line

Personalization for Increased Engagement

Personalization helps you win a customer. If you see someone calling your name in an email, you will think it’s someone you know. That’s where personalization comes. You can include their city or prospect’s name to boost your email open rate.

For example;

Hey Oscar, get 30% off on your favorite T-shirt brands, exclusive for Miami residents only.

Creating Urgency and Scarcity

• Create a feeling of hurry or shortage— and you will see people are driven to open your emails.
• Subject lines like “Last Chance: 50% Off Ends Tonight!” or “Limited-Time Offer:
• Don’t Miss Out!” can tap into the fear of missing out (FOMO) and drive higher open rates.

Clarity and Brevity Matter

While being creative is essential, ensuring your subject line is clear and concise is equally important. Recipients should be able to quickly grasp the essence of your email without feeling misled or confused. Aim for direct subject lines and to the point, while still piquing interest.

Innovative Techniques to Enhance Open Rates

Utilizing Emojis and Symbols

It may sound unprofessional, but emojis and symbols make your emails stand out. Nowadays, we receive hundreds of emails with brilliant offers, but our eyeballs can only decide which email to open based on its creativity. And that’s where emojis help us.

Injecting Humor and Wit

You don’t have to be strict and sound like a teacher or a proper businessman who can’t take a joke for their dignity. You can apply humor or perhaps use wittiness in your tone that may foster a more personal connection with your audience. However, be mindful of your brand’s voice and audience preferences to strike the right chord.

Leveraging FOMO (Fear of Missing Out)

You might have heard of missing out on an important deal of a product you’re looking for. Namely, you get a ring that your favorite gaming PC is for sale till midnight? It’s called FOMO. If you don’t buy it now, you may miss the chance to buy. The whole concept of FOMO lies under the concept of missing out or fear of missing your favorite item.

Best High Open Rate Subject Lines Any Business Can Adapt For

Here are 9 compelling email subject lines with high open rates that can work for various businesses:

1. Last Chance to Save Big on [Product/Service]
2. [Benefit] in [Time Frame]? It’s Possible with [Product/Service]
3. [Recipient’s Name], You Deserve [Benefit]. Here’s How…
4. [Benefit] on Autopilot: Discover [Product/Service]
5. [Industry] Hack: [Benefit] with [Product/Service]
6. [Recipient’s Name], Your Gateway to [Benefit] is Here
7. [Company Name] Insider: [Benefit] Tips You Can’t Miss
8. [Offer/Discount] Alert: [Benefit] at Your Fingertips
9. Unlock [Benefit] with [Product/Service] – Limited Spots Available