The American Heart Association's HeartChase is coming to Rolla.

The American Heart Association's HeartChase is coming to Rolla.
The fundraising event which hopes to raise awareness of the importance of heart health will take place Saturday, Oct. 12, at Ber Juan Park.
According to HeartChase Development Director Stephanie Strobel, this new fundraising event is one part scavenger hunt and another part obstacle course.
"We wanted to come up with an event that was different and innovative," said Strobel. "We wanted to have an event that wasn't just another walk or 5K run."
The event is a team sport that is navigated through a smartphone app that all participants receive. Every team will have a starting location at the park and then will use a map within the app to search and find checkpoints where they will complete challenges in the quickest time possible and gain points.
The team with the most points will be crowned HeartChase champion.
Strobel said that the challenges can vary from something as serious as learning hands-only CPR to some funny type of team building challenge.
She told the Daily News that the event is geared toward smaller communities. There have only been around 150 of these events across the nation so far. In Missouri, HeartChase has taken place in Poplar Bluff, Clinton, Sikeston and Lebanon.
Rolla Area Chamber of Commerce Director of Tourism Aimee Campbell is excited to have the program coming to town.
"We want this to become our annual event," she said. "Just as the American Cancer Society has their Relay for Life, this is going to become the American Heart Association's local fundraising event."
According to a recent American Heart Association press release, 32 percent of deaths in Phelps County in 2012 were the result of heart disease, stroke and other cardiovascular disease.
Strobel hopes that this event will not only bring about awareness of this statistic but bring about some healthy behavioral changes as well.
There is still time to sign up for the event. Strobel is hoping to have 33 teams participate and to raise $25,000.
For more information, visit RollaHeartChase on Facebook or goto