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The Rolla Daily News - Rolla, MO
  • Furniture Express opens new store in Rolla

  • The opening of a new local business will mean a bigger furniture selection in Rolla, and the addition of seven new jobs to the area.
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  • The opening of a new local business will mean a bigger furniture selection in Rolla, and the addition of seven new jobs to the area.
    Mike Dereberry, owner of the Furniture Express store in St. Robert, recently opened a second location in the Forum Shopping Center, where Goody’s was formerly located.
    “I didn’t feel the need for good furniture and good service were being met,” said Dereberry when asked why he decided to open the new location. “A lot of people are still traveling to St. Louis or Springfield.”
    Dereberry believes his store will help keep more business in the local area.
    “The traffic from just swinging the doors open has been amazing,” said Dereberry. “It is a fun, relaxed atmosphere where everyone is welcome, even if it is only to stop and grab a cup of coffee.”
    The store features living room and bedroom sets, rugs, entertainment centers, TV stands and a sleep center. Dereberry said more product is on its way to completely fill the new location.
    The store will also offer custom built furniture from a company in Salem, which Dereberry described as “family built furniture at a warehouse price.”
    The warehouse-style store, managed by Caleb English, allows people to take the furniture home with them (or have it delivered) the same day it is purchased.
    Dereberry believes one thing that makes his business stand out is the friendliness of his staff.
    “We believe in the Golden rule,” said Dereberry. “It doesn’t matter what kind of car you drive or what kind of clothes you wear, we treat everyone the same.”
    Not much work was necessary to get the store open for business, the bulk of which was just cleaning and painting. The location had been empty for about three years prior to Dereberry taking over.
    Dereberry moved to Rolla 12 years ago.
    “It’s my home,” he said. “It’s where my kids go to school. We have lived in Rolla longer than we have lived anywhere else.”
    The ribbon cutting for the new Furniture Express will be Jan. 10, with the grand opening being held Jan. 12.

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